If you’re like most consumers, you’ve probably made a purchase online in the past year. However, have you thought about selling your own services using the same format? Websites offer an array of benefits to freelance writers, allowing them to advertise their products or services to a wider network of buyers. Marketing, payment, and order fulfilment can all be completed electronically, allowing you to work with clients around the globe. Getting started online can involve simply setting up a WordPress blog and signing up with Paypal. Either way, there are a number of reasons why it’s worth considering.
Reaching a Wider Audience
One of the primary benefits of creating a website is that it allows you to reach both businesses and consumers. Freelance writers can market copywriting services and fiction on the same website, showcasing diversity with an online portfolio. You can attract a wider audience by offering different types of content, from downloadable e-books to a visual slideshow of shorter articles. Having a professional online presence allows you to diversify your products and services, attracting a much larger demographic than you would with word of mouth advertising alone.
Whether you have created a simple blog or have enlisted a team of hip web designers Vancouver to get your website up and running, you will be able to track who is visiting your website. Services like Google Analytics allow freelancers to find out what search terms visitors are using to find their site. This can then be used to fine-tune your content to attract more clients.
Freelancers can increase traffic to their website by building social media widgets into their website template, and creating a keyword-rich landing page that will attract more visitors. It’s helpful to look at examples of web design Montreal and New York to see what trends are driving today’s most popular sites, such as minimalism and side scrolling. Your site is essentially an advertisement for your services, so it’s important to make it fresh and professional. You can also build a separate blog section into your site to share your authentic voice with others. Social media allows you to build your network with other freelancers and clients alike.
There’s no better way to show that you can write than by having a regularly updated blog on your website that showcases your writing skills. You can also sell e-books to position yourself as an expert in your niche, or just to make a side income. These can be promoted and sold on your own website, as well as Amazon, Apple’s iBooks, and via other retailers.
Freelance writing is a business, and unfortunately that means that some accounting is involved. If you dread the billing and accounting portion of your work, choosing a full service platform for online billing and accounting like Freshbooks and Expensify could be the way to go. Programs like Shopify allow you to easily set up a checkout page and enable payments on your website if you prefer to use that model. Although Paypal is the preferred solution for many freelancers, it does have the potential downside of account freezes. Furthermore, freelance writers are not always covered under Paypal’s seller protection policy, which only protects the seller if physical goods are exchanged. Electronic transfers via Interac or an old-fashioned cheque are more reliable if you are dealing in larger dollar amounts.
Creating a website is a way to take your freelance business to the next level, showcasing your work to its best advantage, and cast a wider net for clients old and new.