Tag Archives: content provider

“Content Provider”; Trendy Phrase or a Rename?

The jury’s still out on that question with me. The Twitterverse and the Intertubes are alive with the buzz of the “content provider” and their role in the rapidly changing online world. When did “writer” evolve to “content provider” and why?

For some of my projects, I don’t just write. I’ll confess to a certain amount (sometimes a boatload) of graphic gathering and manipulation in addition to writing. Technically, this would move me into the world of the new catchphrase. Think about what you do. When you write a blog post, are you looking for pics or videos to go with it?

“Content Provider” is also a little less intimidating to the layperson than “writer”. Let’s face it, we can be an intimidating bunch, with our grammatical sophistries (yeah, yeah, keep it simple, but look it up anyway… fun word) and acerbic wit. “The writer” conjures up images of greats that we couldn’t ever possibly hope to mimic, while “content provider” feels utilitarian and cool.

In the end, I prefer “writer”. Mostly because I always wanted to be one, full-time, and I’m living the dream. What do you prefer?