Canadian Freelance Writing Jobs

Why You Shouldn’t Outsource Your Writing Overseas

Many inexperienced businesspeople think that writing is something that should come cheaply, for various reasons.  Some people believe that they have the ability to do it and don’t really want to hire a writer, some managers don’t think a writer could possibly know their business well enough to do a good job, so any old thing will do and they will “fix it up” themselves.

Setting a Bad Example

There is no doubt that hiring an overseas writer is cheaper and they will get the job done.  Here is an example of how they get the job done:

OK, so it wasn’t that great, but it gets the attention of the search engines, right?  Wrong.  The purpose of search engines is to bring people to your site to either buy a product, a service, or to like it so much that they click on your ads.  This content will not get them to do any one of those things.

Your Content Is Cheap – Your Customer Will think You Are Too

Cheap content like the content linked to above will make your customers think that you will cheap out on the product that you are sending them; remember that trust is your most important customer retention and attraction tool on the internet.  That content certainly won’t inspire the loyalty that you are looking for to get the click-throughs on the ads that you are looking for.

But this guy says he can do a good job…

There is one thing that overseas firms are good at and that is marketing themselves.  Their websites, e-mails, and offers will be double and triple checked for grammar.  The content they write for you won’t be.  Good luck making them do it too – you just won’t be able to for what you are looking to pay.  They have a native English speaker vet all of the business communication, and the articles and content are submitted to you without the extra cost that incurs to them.  They have zero interest in after-sales customer service, so once you pay them, that is it.  Don’t think holding the check back will get them to do the job either – they simply don’t care and you aren’t paying them to care.

This is Making Me Angry…

It may very well be doing that.  However I know more than a few people who have gone the overseas, cheap route for their web content and been burned.  Let me give you an example closer to home.  I speak French.  Fluently enough that I have done trade shows for companies in French, performed sales and service over the phone, and was even hired part-time to help people out with their credit cards in French.  I would never dream of marketing myself as a French writer.  Writing is full of subtle nuances and terms that I wouldn’t be able to mimic, not being a native French speaker.  It is my strict view that if you are not a native speaker of the language, you shouldn’t be writing in it for money beyond simple marketing communications and e-mails that may be part of a “regular” job.  It is dishonest and unethical to say that you can do so.

This is by no means meant as a racial attack of any kind.  There are Indians who are native English speakers who do an awesome job.  They usually live in Europe or North America.  If you aren’t surrounded by the language, chances are good that you won’t be able to speak or write it well consistently enough to charge money for that service.

Who Should I Hire Then?

If you put an ad on Craigslist, Workopolis, or Monster, you will get tons of applications back from all over the world.  Don’t look at the e-mails that they are sending you or the samples that they link to – go with your gut.  Ask to see a personal blog and reassure them that you just want to see their style rather than judging them on beliefs or opinions.  Most native English speaking writers have a blog of their own that they call home that they generally don’t put on professional applications.  You’ll be able to tell right away how good they are from how they write unprofessionally.  Remember that samples and e-mails can be vetted through a native English speaker for money, and frequently are in the case of a lowballer.

You want content that is crisp, clean, witty and professional.  This just doesn’t come cheap.  The innate ability to write and write well is something limited to those who have the talent – and the language – to do so, and it is worth every penny that you will pay.  Most clients of proper freelance writers report immediate and excellent results.

Wednesday, October 1st, 2008

October already!!  Wow.  Time sure does fly when you are freelancing!

Copywriter Needed – Toronto

Onsite/Telecommute:  Check with site owner, says must be in GTA but doesn’t say work is onsite.
Key Requirements:  University degree, experience in marketing and copywriting
Compensation:  TBD

Marketing Material/Website Writer – Vancouver/Coquitlam

Onsite/Telecommute:  Telecommute, must be in Van/Coquitlam
Key Requirements:  Must be an effective writer
Compensation:   Part Time, Contract

Tuesday, September 30th 2008

Gourmet Food Blogger – Montreal

Company:  Not Stated
Onsite/Telecommute:  Telecommute, within 50 k of Montreal
Key Requirements:  Passion for food, innate writing ability for different audiences.
Compensation:  $15-20 an hour.

Web Content & Technical Writer

Company:  Intellex
Link:  Click Here for more
Key Requirements:  See link – 2 jobs are in this posting.
Onsite/Telecommute:  Onsite, Edmonton
Compensation:  TBD

Monday, September 29th

Due to some problems with my theme and a very busy week, you didn’t see much from me last week.  That’s all done with now – expect regular postings here.

In-House Agency Copywriter, Montreal

Company:  Nstein Technologies
Link:  Click Here
Onsite/Telecommute:  Onsite, Montreal
Key Requirements:  Bachelor in administration, communication or marketing, 3-5 years in a similar position
Compensation:  Full-Time, Salary

Managing Editor, Work From Home West Coast

Company:  West Coast Families Magazine
Onsite/Telecommute:  Combination, title says work from home but description hints at meetings and “flexible” hours rather than solely work at home.  Writer should probably be in Van area.
Key Requirements:  Education and experience in writing articles and editing.
Compensation:  $38,000 to $45,000

Tuesday, September 23, 2008

Quite a few leads from the Van area today.  Toronto is looking a bit thin in the past week.

Journalist and Authority in Cosmetic Surgery Wanted To Write an Article

Company:  Fusion Publishing
Onsite/Telecommute:  Telecommute OK, but must be Canadian
Key Requirements:  Professional Journalist, Authority on Cosmetic Surgery, Canadian
Compensation:  Negotiable
Notes:  October 7 Deadline

Online Copywriter, Vancouver

Onsite/Telecommute:  Onsite, Vancouver
Key Requirements:  History of results-driven online copy
Compensation:  Base Salary plus Bonus
Notes:  No Phone Calls

Pacific Northwest Travel Guide Writer

Company:  Avalon Publishing
Onsite/Telecommute:  Telecommute
Key Requirements:  Must be familiar with the Pacific Northwest and area attractions.  Must also have a history of writing about the Pacific Northwest.
Compensation:  Advance & Royalties

Montreal Magazine Associate Editor

Onsite/Telecommute:  OK, but given the magazine subject should probably live in Montreal
Key Requirements:  Must have history of writing and editing, and be web-savvy.
Compensation:  Salary