Verify your email marketing practices comply with Canada’s Anti-Spam Legislation by obtaining explicit consent before sending commercial electronic messages to clients or prospects. This means getting a clear “yes” – through a sign-up form, checkbox, or written agreement – that specifically states recipients agree to receive emails from you. Implied consent from existing business relationships works temporarily, but explicit consent protects you long-term.
Document every consent you receive, including the date, method, and what subscribers agreed to receive. Store these records for at least three years, as CASL…
How One Email Could Cost You $10 Million as a Canadian Freelancer









